Media Coverage

Butt it Out™ has been featured in numerous magazines, most major newspapers and on 100's of radio stations in North America. Here are a few of them.

Canadian Living Magazine
Edmonton Sun Newspaper
Montreal Gazette Newspaper
Ottawa Sun Newspaper
Pharmacy Post Magazine
Macleans Magazine
Flair Magazine
Vancouver Sun Newspaper
Journal of Addiction and Mental Health

(Due to space restrictions a few of these articles couldn't be placed on this page. If you would like a copy, we would be happy to email it to you.)

Smoker's Aid
By Hilary Davidson

A traditional herbal remedy may make it easier to quit smoking for good. Health Canada recently approved Butt Out! for Life. It uses Lobelia inflata, better known as Indian tobacco, as its active ingredient. An alkaloid in the plant that is similar to nicotine but less potent and nonaddictive blocks nicotine from the nucleus accumbens – the brain’s pleasure centre. Users take a capsule three times daily.
Butt Out! for Life, developed by Larry Kunkel of Garibaldi Highlands, B.C., is sold at drugstores and health-food stores nationwide for about $25 for a month’s supply.
But prevention is still better than cure. “The vast majority of young smokers believe they will quit in the next few years,” says Les Hagen, executive director of Action on Smoking & Health in Edmonton. A 1996 Statistics Canada report found that 48 per cent of females aged 15 to 24 in Alberta (31 per cent across Canada) were lighting up. “About 80 per cent will go on to be long-term smokers. And one in two smokers dies of a smoking-related illness,” Hagen says.

From the June 1998 issue of Canadian Living

FROM THE 'PHARMACY POST' November/98 issue

Good news for smokers trying to break the habit naturally: B.C.-based Paradise Promotions Ltd. introduces Butt Out! For Life, an herbal smoking deterrent designed to reduce nicotine cravings. The active ingredient is 130 mg of lobelia, an herb that is said to mimic the physiological effects of nicotine and help reduce the desire to smoke. The company recommends taking three capsules a day for three months. A one-month supply (90 capsules) sells for about $29.95. For more information call (800) 332-9964 or visit the company's web site at